How to run a good email marketing campaign

Sending mails and newsletters through email marketing to our customers is a key part of digital marketing. Here we show you how to run a good Email Marketing campaign.

It is a promotional strategy that never ceases to be valid, as it is still effective and recommended for any type of online business.

We can do email marketing in many ways, from inviting our customers to an event to sending an email with a promotion or a discount. Here are some examples of email marketing that are effective today.

But how is email marketing effective? Here are 10 tips for a good email marketing campaign.

1. Define the purpose

First of all, it is very important to think and plan an email marketing campaign to be effective and then send it to all our subscribers. The important thing is to set a goal: what we want to achieve with our campaign and what will be the benefits of our subscribers.

Email marketing campaigns are carried out with the aim of getting leads to buy a product or service, to download an app, to attend an event… among other objectives.

2. Audience targeting

We can target our audience by groups or interests. In order to run this action, we can include a newsletter subscription button on our website.

It is very important that all users in our database have opt-in their permission to receive this type of emails. This way we will comply with the Data Protection Act.

3. Setting a schedule

We should establish a schedule for sending emails to our subscribers in order to ensure that there is a certain frequency. We can even change the time interval as it does not always have to be the same.

You must be especially careful because there is a fine line between informing our subscribers and "Spam". In fact, it is important to change the time interval so that the fact of receiving emails does not become monotonous and tiresome.

The success of email marketing is to combine content that provides value to the subscriber and generate interest to them.

4. Scheduling

There are certain hours when subscribers are more receptive when it comes to reading emails. For example, in the morning, subscribers are most likely to open their computer or look at their mobile phones. Between 9 a.m. to 11 a.m. is considered the best time to send newsletters. Also later at lunchtime, when they have a few minutes break and take a look at their smartphone.

5. Preparing content is key

When we prepare the content of an email, we have to think that it will be as attractive as possible to capture the attention of subscribers.

It should be eye-catching and not too long so that the subscriber's attention does not get caught and they stop to view it.

If the email sent is commercial, we will have to limit the time that the offer will last. We have to give a sense of urgency to the subscriber to ensure the call-to-action.

6. Title

We can consider the title as the most important part of the email, as it is from here that the subscriber begins to read the email even before opening it. Depending on the title, they will choose to open it or not. We must capture the subscriber's attention with a striking, eye-catching and not too long title.

7. Unsubscribe option

It is very important to enable the option to unsubscribe if the user wishes to do so. Just as they must give permission to receive emails, it is essential that they find the option to unsubscribe.

In email marketing tools, there are preset options, but we advise you to create an email that arouses curiosity and creativity. This way you can add your personal touch and get closer to the customer.

8. A personal touch

A great idea to be approachable from the beginning is to address the recipient by their own name. Addressing them as "you" makes the email much more distant and commercial, which is the opposite of what we are looking for. It is advisable to use simple, close and direct language.

What we are looking for is to address people with whom we want to have affinity, because an email addressing the subscriber as "you" distances us from what we are trying to achieve.

9. Assessing the results

After some time, it is time to evaluate the campaign to check if it has worked properly and to fine-tune some aspects for future campaigns. We must be clear about the objectives we want to achieve from the beginning.

For example: How many users opened the email? How many users clicked on the links? Did we reach the number of leads we wanted?

10. New tools

Nowadays, there are many tools to design and send newsletters to your subscribers. Use good tools to help you achieve the best Email Marketing campaign.

If you want to carry out effective Email Marketing campaigns, you can design your emails using the different templates that we offer. By selecting the recipients, you can send the campaign.

The recipients will receive in their inbox the email designed in an optimal way for any device, compatible with all existing email managers.