In today’s article we suggest you how to create a successful Email Marketing campaign. First we will define Email Marketing campaigns as a set of digital communication and promotion strategies sent to emails belonging to a legal database, that is, to users who have given their prior consent to be contacted through this channel. Generally these campaigns are carried out through mass mailing platforms or applications using APIs or omnichannel platforms.
Email has become an indispensable tool in campaigns to attract new prospects as well as the preferred means of communication when communicating with our base. Nowadays it would be unthinkable to imagine digital communication without email.
Tips to make a successful Email Marketing campaign
Define your audience and what you want to send
To begin with, you must define the audience you want to address as well as the information you are going to send them. Your language will depend on age, gender, geographical location, social and professional level. If you have a diverse audience it is essential that you segment your lists, and send emails that fit the needs and expectations of each segment.
Creating the target is another vital step when making your campaign, among the objectives you can consider are:
- Monthly offers
- Branding (simply say who you are and what you do)
- Promote your tool, service or product.
- Grow your audience.
Make sure your content is relevant
Don’t waste your clients’ time. They may be very reluctant to receive messages that offer them nothing, which may cause them to be removed from the list. Your content should be important at all times, whether you are talking about your products or services, training topics, news or exclusive offers, etc. In addition, it is important that you use an eye-catching title.
Take care of your email presentation
By this we mean that you should take care of the content of your email in general. Both written and visual. First of all, you must identify yourself in the header of the email with your company name and logo. As for the content, try to make it simple and straightforward, without excessive words that may bore your audience. You must be direct!
Regarding the images, you have to take care of the volume and size because many managers block them by default in case the format exceeds a too big volume.
Finally, at the end of the email, include your details so that the user can contact you, if necessary. This data can be your email address, web address, form or phone number.
Don’t forget to include a button so that your users can unsubscribe, if they wish to do so.
Web links and social buttons
It is important to include buttons so that your users can share and spread the information or content that you give in your newsletters or emails in Social Networks. You should also include a link to your website, so that they can directly access your company’s content, while this will allow you to increase web traffic.
Customize as much as possible
Customization is always a good idea. Making a customer feel special will be a total success. Instead of saying something like “Dear customer”, try addressing the email personally: “Dear [customer’s name]”.
It’s also a good idea to segment your audience and target offers based on the needs of your customers, based on their searches or preferences.
Avoid SPAM at all costs
Although it may seem obvious to say so, you must avoid SPAM at all costs! …make sure you are sending your content to a legal database that has given you its prior consent to send it. Otherwise you run the risk of being put on a blacklist. You can do this by following these three steps:
- Don’t buy database lists.
- Do not abuse exclamation marks, use capital letters in the subject line or words that can usually be identified as SPAM.
- Do not send all the information in image format, use text or HTML.
The use of a good tool to create a campaign
Finally we must make use of a good tool to create an effective Email Marketing campaign. In Afilnet put at your disposal a platform so you can carry it out. With this you can:
- Segment your database and create differentiated lists.
- Automate shipments by date and time
- Create and edit templates as well as Landing Pages attached to the email. All this for free.
If you need help or advice on how to create a successful email marketing campaign, do not hesitate to contact us.