What is Zapier?

You may have heard of Zapier or it may ring a bell. But what is Zapier?

Zapier is a software that integrates other tools with each other so you can chain actions and, in general, set up workflows and automations. It is a perfect tool for creating automations based on third-party applications with which we can reach a higher level in relation to inbound marketing.

Its target consists in triggering processes based on an action that we configure in Zapier. In this way you can carry out a series of actions based on a well-studied workflow and according to the corresponding marketing objectives.

Zapier helps to set up repetitive actions to avoid manual operations. It can also be used to move information from one platform to another.

What are the advantages of using Zapier?

  • Easy to use: Zapier incorporates by default the integration of many tools. This can be very useful and simple, without the need for programming.
  • Fast visualization: We can obtain faster response times. This is because the information is shared among many applications and we can receive notifications more easily.
  • More efficient automations: Thanks to much more efficient automations, we will be able to reach our goals in a more efficient way. We can get involved in the most important things while forgetting to execute the most repetitive tasks. In this way we save time.

How Zapier works

We have to initialize each chain of actions that we want to set up in Zapier with a trigger. This trigger will be an action that takes place in an external platform which we will have to connect with Zapier.

Some of the possibilities that exist are the following:

  • Chaining workflows: We can develop several workflows. These are automation processes or gear instructions.
  • Apply filters and conditions to limit and customize the behavior of the zapiers.
  • Connect to any API even if they are applications that are not in your default catalog.

Connect to another tool

To connect Zapier with another software, the first thing to do is to have access and permissions to the source app.

Once we have the software properly linked, we can start working from Zapier to define triggers and start developing workflows.

Subsequently, we will have to configure the steps that we want to be triggered once it has been executed. These steps can be as many as we want. We can create branches and conditionals to set up different paths and actions depending on some data.

It is important that for these steps we connect the tools where we want each action to take place.

There are many app and softwares we can integrate into Zapier. Some of these tools are Google Sheets, Gmail, Slack, Google Calendar, etc. Here we can see all the tools that can be integrated into Zapier.


There are 4 pricing plans that fit our business volume. Although there is a free plan to start with, depending on what we need, we can choose an advanced plan. The free plan offers us the possibility to perform up to 100 tasks per month in 5 zaps.

To choose between one plan or another, we must consider the number of monthly zaps we need to setup and the number of tasks we are going to run.

Below are the 4 plans that we can find in Zapier and their prices (annually):

  • Start: 19,23€/month. We can develop multi-step zaps up to 750 tasks per month, link the platform with 3 Premium applications, among other things.
  • Professional: 47,13€/month. With this plan we have access to more complete automations and the option of sequencing routes. We can also connect as many Premium applications as we wish and we have unlimited zaps.
  • Team: 287.61/month. This is a plan for larger companies, with a considerable volume of customers and also with several administrators to develop the different automation tasks. With this plan we will be able to perform a total of 50,000 tasks per month, with a shared workspace and premier support.
  • Enterprise: 576,17€/month. This is the most advanced plan of all and is aimed at those companies that already have years of experience and need to automate functions at the enterprise level.

Examples of zaps

There are many examples of Zaps. Here are some of them.

Moving contacts from one tool to another

For example, we can move contacts from Facebook Lead Ads to HubSpot. Although it enables you to connect tools directly to Zapier, it also allows you to program with code and make API calls.

Sharing blog posts on social media

Although most platforms where blogs are hosted allow this option, Zapier can also do it if the platform you use does not allow it.

Set up notifications

We can set up notifications or alerts every time something happens. For example, we can send a message via Slack when a user makes a purchase in our ecommerce.

Target and monitor tasks

We can use Zapier to increase productivity. In the case that we generate an event in the calendar, we can create a task in Trello. Or even, if you use Clockify to monitor how much time we spend on tasks or projects, it can be useful to connect it with the calendar. This way, the hours you spend on your tasks or projects are recorded.

Afilnet integration in Zapier

If you want to start automating your tasks and various actions, Afilnet has an integration for Zapier so you can automate the services you need and get the most out of this platform.

If you have any questions, do not hesitate to contact us. We will be happy to help you.