Consumer behavior

Consumer behavior refers to the study of how individuals, groups, or organizations make decisions to purchase, use, and dispose of goods and services. Understanding consumer behavior is crucial for businesses like Afilnet, as it helps tailor marketing strategies to meet the needs and preferences of their target audience. Factors influencing consumer behavior include psychological aspects such as motivation, perception, and attitudes; personal factors like age, occupation, and lifestyle; and social influences from family, friends, and culture. By analyzing these factors, Afilnet can optimize its services—such as SMS, Email Marketing, WhatsApp Business API, Certified Email, and Automated Calls—to enhance customer engagement and satisfaction. Effective understanding of consumer behavior enables Afilnet to create personalized marketing campaigns, improve customer retention, and ultimately drive sales growth.