Black Friday is one of the most important events of the year for online stores. This is a great marketing opportunity that should not be missed to increase the volume of sales of products or services offered by an electronic commerce.
However, for this to happen, it is important to create a marketing strategy that is effective, that is, one that can boost the brand and attract new customers.
That is why, if you want to know more about this special sale date, we invite you to stay and read this article. We are going to show you some examples of incredibly successful online stores that took advantage of Black Friday and we will conclude by giving you some useful suggestions.
Some online stores that do Black Friday
The success of Black Friday is indisputable, but it is not only important to offer discounts on this sale day, but also to know how to implement an advertising strategy that is striking. To do this, we want to present you which are the most successful marketing campaigns in the sector and why.
Black Friday is one of the most anticipated dates for Amazon. Every year, when Black Friday arrives, the most well-known website for the sale of products expects a great wave of offers and special promotions that are characterized by offering up to 50% discount.
What makes Black Friday a very important date for Amazon are the Flash Offers on selected products that last only 24 hours and have limited stock.
Mediamarket is a famous online store that sells electronic products. In recent years, it has become one of the companies that has managed to invoice more during Black Friday. How? Offering your audience a plethora of deals on top-selling products like mobile phones, televisions, and small appliances.
In addition, to further encourage its target audience, it offers the possibility of financing purchases.
As Black Friday approaches, Aliexpress starts preparing in a big way. In this sense, the well-known website of the Alibaba group offers incredible opportunities that potential clients do not want to miss out on.
In fact, Aliexpress prepares a really effective marketing campaign with deep discounts of up to 80% and free shipping that catches the attention of buyers. They also resort to the implementation of limited time discount coupons that generate that feeling of having to buy right now.
Finally, another store that decides to target Black Friday as the special day to start a promotional campaign is Xiaomi . The famous cell phone brand starts its sales strategy days before Black Friday to generate that climate of expectation in its target audience, offering discounted prices even in the days before Black Friday.
It also provides the opportunity to generate points that can then be exchanged for greater discounts. This is an interesting loyalty strategy that Xiaomi decided to implement in order to expand its contact base.
Black Friday figures
So far we present some of the online stores that managed to create extremely successful promotional campaigns during Black Friday. Now, we're sure you're wondering if Black Friday is really as effective as it seems to be.
In order to answer this question we are going to show you some data. Marketing studies have shown that on average the turnover increased by 35% during the entire week of Black Friday and not only. In fact, on those days there is a peak in traffic and the conversion rate increases exponentially.
Likewise, this date of special sales makes it the most anticipated day for electronic businesses that register a sales peak that exceeds the Christmas season or the January sales.
Finally, we have to point out that the proximity of Black Friday to Christmas means that the purchase intention increased by 84%, that the average expenditure is €127 per person and that businesses increase their income by 220%.
Do you want to prepare a marketing campaign for Black Friday that meets the established objectives? We advise you to take a look at the tips that we are going to present to you.
Stand out from the competition
Black Friday has become a day of special sales not only for the United States, but also for Europe and other areas of the world. This has led to a lot of competition looking to grab the attention of potential buyers .
That is why it is very important to know the current market, recognize who your competition is and discover what a sales strategy is in order to stand out.
Also, for your brand to stand out, it is very important to plan a marketing campaign that starts in the days before Black Friday. The objective is to be able to arouse the attention of potential buyers and draw their attention so that they take the company into account on Black Friday.
Personalize your offers
If you want to capture the attention of potential buyers , you must pay particular attention to the offer you want to present. In this sense, you should review your portfolio of products and services to discover which are the best-selling products and thus personalize your offer.
Also, remember that it is very important to segment your database, since your customers have certain shopping interests. That is why you must segment your customers based on their purchasing behavior and send a personalized promotion that arouses their purchase interest.
On the other hand, you might consider creating an offer that focuses on a certain theme . To give you some examples: you could plan a campaign that offers special discounts to customers subscribed to your newsletter or a promotion for new customers, an offer valid only on Black Friday. Alternatively, you can focus your promotional campaign on a single exclusive product as PCComponentes does.
Do not forget to also use tools such as calls to action, banners, striking images that visually capture the attention of the audience and leads them to carry out a specific action.
Use SMS & Email Marketing
For your Black Friday sales strategy to be successful and to be able to sell more products, you need to decide which communication channel to use to reach new buyers. It should be noted that, today, there are many channels to communicate with your audience. However, the most effective are emails and SMS. Why? We are going to tell you.
Email marketing is a very efficient digital advertising strategy because it is wide-ranging. The only thing you need is to have an updated database to start a massive marketing campaign that reaches an increasing number of people.
In addition, it is an inexpensive and truly attractive communication channel . In the body of the email it is possible to attach files, images and GIFs that can capture the reader's attention and boost their purchase intention.
However, it is also necessary to underline that, during Black Friday, the competition is overwhelming, so the audience's inboxes are filled with emails.
Given this situation, we suggest implementing text messages as a communication strategy. Although many think that it is an obsolete medium, we have to point out that, on the contrary, it is a really effective and wide-reaching channel. In fact, you don't even need internet. Once sent, the text message reaches the cell phone of your target audience in a few seconds, and its content is usually read by the potential buyer within the first 5 minutes of receiving the message.
As you may have noticed, SMS marketing offers an interesting series of benefits that you should not miss on Black Friday.
Create eye-catching landing pages
Another highly effective strategy during Black Friday is the creation of landing pages or landing pages. These attractive web pages can be a very useful promotional channel because they encourage the customer to make the purchase of an exclusive product.
In short, Black Friday can offer incredible benefits for online stores. The important thing is to know how to create a promotional campaign that is personalized, that offers exclusive discounts and that generates that feeling of time that is running out by resorting to Email Marketing or SMS Marketing.
In any case, if you want your Black Friday advertising campaign to be really successful, don't hesitate to ask for advice from leading companies in the communication and marketing sector such as Alfinet, whose team of experts will provide you with all the tools you need. you need to meet your goals.