Artificial intelligence in SMS and Email campaigns

Technology is advancing faster and faster, facilitating many tasks and helping us in all areas of our lives. It is not surprising, therefore, that nowadays there is more and more talk about Artificial Intelligence (AI).

However, to what extent is technology advancing and how can it be of support in the field of marketing? The answer is simple: Artificial Intelligence has arrived to help us create effective and attractive SMS and Email Marketing campaigns .

That is why, if you are interested in discovering what AI can offer you and how it can be used in the field of Marketing, you found the perfect article for you.

What is AI text generation?

We are sure that, during the preparation of your massive SMS or Email campaign , at some point you will have imagined how nice it would be if you could choose a topic, some keywords and quickly write a text.

Nowadays, it is no longer necessary to just imagine why AI came into our lives to facilitate it and help us in the generation of texts. How?

Through a program that uses algorithms to combine Artificial Intelligence with natural language processing (NLP) in a few seconds. It will be these algorithms that are in charge of generating a 100% original text that does not contain any type of plagiarism and that at the same time is creative.

Although its operation may be simple for the user, the work carried out by the AI is extremely complex, since it is a prediction tool that automates the writing process by means of algorithms that process millions of words.

What is GPT-3?

Within the world of Artificial Intelligence for the creation of texts , one of the most powerful programs is the well-known GPT-3 (Generative Pre-trained Transformer 3), a large-dimensional neural network that specializes in the deep learning segment in the area of automatic learning, that is to say a branch of the computer science sector.

The main advantage offered by this tool is that the lines of text produced seem to be written by a human being, so no one will realize that it was written by an Artificial Intelligence. All of this is possible thanks to the ability of this program to adapt to the type of language that you want to use.

To help you better understand how the neural network works, we are going to give you an example. If you enter keywords or a complex sentence in the search engine, GPT-3 will return a text with a complex language. That is why it is an extremely powerful tool that can be extremely useful in the field of Marketing and advertising campaigns .

Its operation is quite simple, since it is enough to insert a small amount of text in the program so that a human, realistic and original text is generated. At this point, it is important to note that, unlike other neural networks, GPT-3 allows you to generate a text sequence and does not issue a numerical score, so it is a pre-trained program, that is, it does not have domain knowledge.

What it does is calculate the probability that a certain word appears in a specific text in relation to another set of words, a prediction that is carried out through inference. In the computer industry, this is known as conditional probability of words.

When GPT-3 finishes the probability calculations by decompressing millions of terms in a few seconds, the chances of the text being as accurate as possible are increased.

In any case, we have to underline that, for the program to be able to return a result that suits your needs, it is necessary to insert a sentence that is as clear and specific as possible.

Benefits of using AI in my SMS / Email campaigns

Now, you have already discovered that it is an AI for writing texts and how the GPT-3 program works, it is time for us to tell you what are the incredible benefits that this tool offers you in your SMS / Email Marketing campaigns .

One of the most important advantages is the possibility of automating tasks , since GPT-3 is capable of writing any type of text in such a way that it is adapted to the context and to the language of Marketing. In this way, Artificial Intelligence is capable of satisfying your creative needs for the preparation of an SMS and Email advertising campaign that is really effective and attractive.

Another great advantage is that GPT-3 will allow you to save time, and therefore also increase profitability . In this sense, this tool provides great value because you will be able to shorten the time that was previously spent searching for valuable information.

Also, how many times has it happened to you that you did not know what content to generate for your SMS and Email Marketing campaign? Let's not forget that it can happen that at times you don't know what text to generate, but this is no longer going to happen with GPT-3.

This incredible AI tool will be your number one ally in the creation of original content and ideas , so you save time and money by forgetting about creative blocks.

Also, this tool allows you to create contextualized automated conversations that can be used to communicate with your target audience.

Make an SMS campaign with AI

That being said, with the GPT-3 tool incorporated by Afilnet, preparing your SMS Marketing campaign is much easier. From now on you will be able to generate the content you need taking into account all your needs so that the campaign is really effective and the objectives are achieved.

Now, we want to tell you how you can generate the texts for your massive SMS campaign, giving you some examples.

Example 1: Generate the content of an SMS

One of the most common uses of GPT-3 is to create content for a promotional SMS for your brand. To do this, you must insert a sentence into the search engine, for example: "Write an SMS to promote the sale of a T-shirt." Send and the program will create the text message you need.

The result can be the following:

Hello! Do you want to renew your clothes? We have the perfect shirt for you! Our shirt has a unique and comfortable design, as well as being of high quality. Also, we are offering a special discount for a limited time. Do not miss this opportunity and buy your shirt now! Take advantage of this opportunity and look amazing with our shirt! We will wait for you!

Example 2: Rewrite the content of an SMS

On other occasions, it may happen that you have already created the SMS for your advertising campaign , but you are not entirely convinced of the result and want to modify it. For this, you can use GPT-3 incorporated in the Afilnet platform to rewrite the text message.

Insert in the search engine "Rewrite the SMS", adding the previously written text message. The result you can get can be the following:

Hello! Do you want to look amazing in a new t-shirt? We have what you are looking for! Our shirt has a unique and comfortable design, as well as being of high quality. And best of all, we're offering a special discount for a limited time! Do not miss this opportunity and buy your shirt now! Take advantage of this opportunity and renew your clothes with our shirt! We will wait for you!

Create an Email Marketing campaign with AI

However, we have to highlight that not only AI can be used in SMS Marketing, but also in campaigns to send Emails and newsletters. Let's see some examples below.

Example 1: Generate the content of an Email

As with SMS Marketing campaigns, AI can help you write your email text.

To do this, in the search engine you can insert: "Write a marketing Email for Black Friday and offer a 10% discount on perfumes."

An excellent result can be this:

Dear Customer,

Black Friday is already here! And to celebrate, we want to offer you a special discount on our perfumes. Throughout today, you can get a 10% discount on all our perfumes. Take advantage of this opportunity and get the perfume of your dreams at an even lower price!

Plus, if you shop at our online store, you can enjoy free shipping on all orders. Don't wait any longer and take advantage of this unique offer!

Sincerely,

[Company name]

Example 2: Rewrite the content of an Email

Maybe you already have the text of the Email, but you don't like how it sounds or you want to reuse it in a future campaign by changing some words. You will be able to do this and much more with GPT-3.

In the search engine insert the email you want to rewrite and wait for the result. Going back to the example from before, a good transcription can be: