Currently, if you want to increase the volume of specific sales, it is necessary to resort to customer loyalty through SMS Marketing . In fact, in the digital age, if you want to beat the competition, you should take advantage of the benefits offered by mass text messaging that can drive occasional customers to make regular purchases.
Remember that, nowadays, building loyalty not only implies sending an SMS offering a promotion or a discount coupon, but it is also necessary to create an emotional bond between the client and the brand.
That is why, in today's article, we are going to tell you in great detail what loyalty is, why it is important and how to implement SMS marketing.
What is it and why is it important to retain customers?
Customer loyalty is a Marketing strategy aimed at retaining the customers won so that they continue buying the products or services offered by the brand. All of this is only possible if the buyer has had a positive experience with the company, so it is necessary that, from marketing, a set of satisfactory interaction techniques be developed that aim to create a long-term relationship of trust with customers. term.
So, customer loyalty is a process that a brand should implement to develop a positive relationship with consumers so that they want to make a new purchase in the future. This can only be achieved by establishing a close relationship with customers, a relationship that must be constantly nurtured.
That being said, you may be wondering why loyalty is essential.
Building customer loyalty is very important because, as the data has shown, retaining new customers can cost up to 5 times less than capturing the attention of potential buyers. In fact, it's important to stress that selling to current customers is faster and cheaper than having to start an advertising campaign to find new buyers. Therefore, from an economic point of view, the loyalty acquisition process is cheaper than the acquisition of new customers.
In addition, it is a technique that can help to increase the level of profits . Why? Increase the number of products and services sold.
If your customer is happy and satisfied with the purchase made, the chances that they will recommend your product or service to family and friends increase . It is what, in the sector, is known as Referral Marketing that transforms a happy consumer into a sales potential.
If you carry out a complete marketing study, you will be able to analyze what types of purchases your loyal customers make, how often and what product or service is the best seller. In this way, you will be able to predict how often the buyer will buy an item, how much is the amount spent and even if he refers friends with the discount coupons.
Do you want to improve your service and the shopping experience lived by your customers? Take advantage of the comments offered by regular consumers who are willing to leave their opinions about the brand.
Let's not forget that the loyal customer makes a purchase on a regular basis, so they are the best able to leave purchase suggestions.
SMS as a channel to retain customers
Now, you already discovered what loyalty is for a brand and how important it is. However, we have to highlight that, in order to carry out this process of creating a relationship of trust with customers, it is necessary to use some dissemination tools.
Among all of them, one of the most important due to its efficiency, speed and economy is SMS marketing. It is a direct and customizable communication channel that offers some interesting advantages if it is applied with the aim of retaining buyers of your brand.
That is why, below, we are going to show you how to use a massive SMS campaign to encourage your customer database to regularly buy a product or service offered by your company. Remember that the key to effective loyalty is to remind your consumers how valuable they are.
Congratulate the client with SMS on important dates (birthdays, anniversaries, etc.)
As we have mentioned before, if you want to convert an occasional customer into a regular one , it must be shown that it is very valuable to the brand. To do this, you could send an SMS on his birthday congratulating him and inviting him to make a purchase by offering a discount coupon that applies to the products in the store. This generates a current of sympathy and reciprocity that can lead to sales, increasing engagement at the same time.
Also, if you want to take advantage of all the advantages offered by SMS marketing , you should send a text message on other special dates such as the anniversary of the store or rather using the marketing calendar. There you will find all the important dates that you should not miss, such as Black Friday or Cyber Monday, days in which you could send a personalized SMS offering a special limited-time offer.
Reward your client with discounts or gifts by SMS
If you want to increase the chances of retaining your occasional buyer, you should create a mass SMS campaign offering a discount or a gift to your database of most loyal customers.
In this case, the objective is to establish a closer relationship with your buyers, making them feel important, attracting more traffic to your website or physical store.
To give you an example, you could send a personalized text message where you offer a 30% discount on a certain product or use the formula, buy one item and we'll give you others. There are many promotion techniques, each one is effective as long as it is used in the correct way.
Keep your client informed of everything by SMS (changes in conditions, order status, etc.)
So far, we have seen how to use SMS as a communication channel for personalized or limited-time offers and promotions. However, we must point out that the text message can also be used to send notifications to customers.
In this sense, today, many companies have decided to resort to SMS to notify customers of changes in the conditions of a service or to notify the status of orders.
This is a very important type of notification because constantly keeping information to your consumers allows you to create a relationship of greater trust, which can lead the customer to make new purchases in the future and recommend your product or service to family and friends.
As you may have noticed, this type of message offers an interesting series of benefits that you should not miss out on because, after all, it is a form of personalized customer service in real time that generates security.
Let's not forget that SMS offers a high opening rate . That is why it is a really effective means of communication to send this type of notification.
Send news from your business or store by SMS (new products or services, service improvements)
Is the new season about to start or are new products coming to your store? The perfect channel to inform your regular customers and boost sales is SMS Marketing.
It is a very effective and fast way to communicate to your consumers what new products have arrived, new releases and promotions that may be of interest. These SMS can then be used to notify that there are news on the way and thus create a sensation of curiosity that will capture the attention of your customers.
Likewise, as we have mentioned before, loyalty offers the possibility of collecting the opinions of buyers about the products and services offered to improve the quality of the experience.
Once you've implemented the improvements, you can take advantage of SMS marketing to let your customers know that their opinion has been heard and that the advice they provided served to introduce important changes.
In this way, your buyers will feel valued, since their opinion was heard. This increases the chances that customers will make a new purchase in the future.
Invite your clients to events or courses by SMS
Finally, an original way to invite your regular customers to a company event or course is to send a text message as an invitation. It is a channel that you can use to give visibility to the brand, increase its value while creating a reciprocal relationship with the customer who is loyal to you.
In this way, you will be able to create a psychological bond that can even help to reactivate an inactive client, inviting them to an event or workshop that is related to the products sold by your company.