Make bulk SMS campaigns, send alerts, appointments or notifications through SMS.
Send messages via automated digital voice calls to any phone number in the world.
Send SMS with certified content, valid as reliable evidence.
Send SMS from your email account, in the same way that you send an email
Run Email Marketing campaigns, automate campaigns and connect with email in an advanced way
Send certified communications with Certified Email from your email account
SMTP server to send emails optimized to enhance your Email Marketing campaigns
Create landing pages for your email campaigns and attract new customers
Create contracts and send them through any channel, sign contracts by handwriting
Generate and send single-use passwords through any channel
Increase the security of your applications by implementing double user authentication
Connect your business with WhatsAPP. Send notifications and talk to your customers
Automate Chat conversations with your customers using chat bots.
Connect with new clients thanks to our Web Chat service
Carry out a quality survey and know the opinion of your customers
Loyalty your customers by sending personalized discount coupons.
Automate Marketing Campaigns and automatically gain loyalty
Generate QR codes completely free of charge from any URL.
Crea landing pages gracias a nuestro editor de landings y envíelas por SMS, Email o usela como desee.
Generate a WhatsAPP web chat for your website compatible with all platforms
Create gorgeous custom forms and legally build databases for your marketing campaigns
Envíe SMS desde su Software con nuestra API
Send Certified SMS, check delivery status and download certificates using our API.
Realice llamadas de forma automática desde su Software
Send and automate the sending of emails through API, connect your software with Email Marketing
Connect with your customers using WhatsAPP through API
Manage the Chat system from API. Access or reply to conversations from our API.
Building a portfolio of loyal customers should be the goal of every company. Sometimes, all the weight of marketing efforts is mistakenly placed on attracting new prospects. However, it is better to have a smaller number of satisfied, brand-loyal customers than many prospects who convert and are then lost through lack of contact. To achieve this, organisations and companies must implement the appropriate loyalty strategies within their marketing plan.
In this article we discuss some of the most effective loyalty strategies, action plans and tools to implement them.
To reap the benefits of loyalty, we need to implement the optimal loyalty strategies and sales actions. The goal is that the customer who has previously purchased our products or services will return to do so on a recurring basis. Having loyal customers has a positive impact on several points:
Before developing the loyalty strategies, the main objectives must be clear. We assume at this point that our objectives will be developed under the SMART methodology (Specific, Measurable, Achievable, Realistic, Time). There are a number of loyalty strategies, of which we will mention the following:
This is an effective strategy that generates a lot of satisfaction. You can set up a reward programme with points, prizes or discounts for customers who reach a certain level of purchases. For example: premium customers, discount coupons, offer special gifts for prescription, etc.
As a complement to good communication, you can support loyal customers in their future projects. For example, by offering them training, a space on the company's website or blog to promote themselves, etc.
Establish a communication channel with your loyal customers where they can communicate their satisfaction, dissatisfaction, doubts or problems that arise. You can use social media or a chat communication channel. This is an effective way to provide pre-sales and post-sales support to ensure a successful purchase.
If we want to carry out an effective loyalty strategy, we have to use communication channels that allow us to have a close relationship with our audience. To do this, we can use an omnichannel platform such as Afilnet, where we have a multitude of channels available.
SMS: One of the most effective communication channels, due to its high opening rate and immediacy of delivery. We mainly recommend the following uses for your loyalty actions:
Email: The classic loyalty channel par excellence. It should be taken into account that if it is not used correctly it can generate SPAM problems, but if used well, it is a very effective channel for loyalty campaigns and above all for communicating and keeping a prospect informed during the different stages of a maturity process.
Text-To-Speech: This is a very interesting and unknown channel until relatively recently. Automated Text-To-Speech calls allow you to expand your range of action as you can send them to both landlines and mobiles.
WhatsApp Business: This is the version of the most popular app for businesses. Through WhatsApp you can reach your customers more directly. It is important to note that this channel is not intended for promotional use, but for support by sending predetermined templates.
At Afilnet we can help you get all the benefits of customer loyalty through the implementation of omnichannel campaigns. Building customer loyalty will be key to the growth and maintenance of your brand. If you need us to advise you to create effective strategies and action plans, do not hesitate to contact us and visit our website.