Lead capture and follow-up for sales enquiries
Connect lead capture with sales follow-up using landing pages, forms and SMS updates tailored to each enquiry.
Application in practice
Uses covered
- Quote requests
- Sales enquiries and demonstrations
- Opportunity follow-up
- Campaign or location landing pages
- Lead qualification forms
- Downloadable resources
Quotation and information requests
A landing page can present an offer and collect the information needed to prepare a reply: product, service, location or planned date. A form brings that information together in a structured enquiry rather than scattered conversations.
Acknowledgements and next steps
After receiving an enquiry, an SMS can confirm that it is being reviewed and explain how to find information or arrange an appointment. Prepare different messages for quotations, demonstrations and questions, with a reference that identifies the enquiry.
Following up sales opportunities
Use updates to remind contacts about meetings, announce an available quotation or request missing details. If follow-up depends on changes in your CRM, your integration can use those events to send messages through the Afilnet API.
Campaigns by product, area or team
Use different landing pages and forms for each campaign to identify what interests each contact. Marketing can manage acquisition and sales can prepare follow-up from that information, keeping the same sales reference in their systems.
Applications for different businesses
An estate agency can collect viewing requests; a training provider, course enquiries; and a service business, quotation requests. The form changes with the activity, while acknowledgements and reminders support clear communication throughout the process.
Renovation: quote requests from a landing page
Collect project details and coordinate sales follow-up without scattering requests across channels.
Campaigns with downloadable resources
Prepare a landing page for each campaign, qualify enquiries through form fields and offer reference materials stored in Cloud. Associate each enquiry with its campaign and configure CRM data transfer when further follow-up is needed.
Benefits
- Collect structured enquiries and make sales follow-up easier.
- Collect the information needed to provide a more informed reply.
- Keep contacts informed from their first enquiry.
- Coordinate marketing and sales around the same opportunity.
- Reduce repetitive notification tasks by connecting your CRM to the API.
- Connect sales interest with useful information and a clear next step.
The process in practice
- 1
Collect the enquiry
Present the offer on a landing page and collect contact details and requirements through an Afilnet Cloud form.
- 2
Prepare follow-up
Review the information and identify the owner and next action in your sales process. Communicate receipt or an appointment by SMS.
- 3
Communicate progress
Send updates from the panel or connect system events through the API: an available quotation, upcoming meeting or missing documentation.
Example messages
Illustrative text with variables to adapt. Length and cost depend on the final content and channel.
Enquiry received
We received your enquiry. Review options and the next step at {link}.
Quotation available
Your quotation {reference} is available. View the proposal and next steps: {link}.
Meeting reminder
We look forward to meeting you on {date} at {time} to review your enquiry. View the details: {link}.
Renovation: quote requests from a landing page
We received your request {reference}. We will contact you to review the project. Questions: {phone}.
Applications by activity
SMS in Advertising Agencies
SMS for garages and dealerships
- Quote requests
- Sales enquiries and demonstrations
- Opportunity follow-up
Quote {reference} is available. Review the proposed work and contact {workshop} to discuss the next steps: {link}.
Related services and solutions
Check the scope of each service before designing your implementation.
Frequently asked questions
What information should the form request?
Details that help prepare a response: contact information, the product or service of interest and relevant quotation details. Adapt the fields to each campaign to make the enquiry easy to complete.
Can I send an SMS after receiving an enquiry?
You can acknowledge receipt from the panel. To automatically connect a form submission or event to a message, configure the appropriate workflow through an integration with Afilnet services.
How does it connect to the CRM?
Your integration can transfer information to the CRM and use its status to trigger updates through the API. Sales assignment and opportunity management remain in your system.
Does it work for enquiries outside campaigns?
Yes. Use a form for general enquiries, demonstration requests or sales appointments, and adapt the messages to the origin and next step of each request.
Connect lead capture with sales follow-up
Tell us how you receive enquiries so we can design a workflow using forms, landing pages and SMS communications.