If by itself the traditional text message offers incredible advantages such as high delivery and opening rates, resorting to the use of the SMS API offers an interesting series of benefits that as a company you cannot miss.
In fact, we have to remember that the API is a system that integrates the SMS messaging service with an existing platform or software to facilitate and automate the sending and delivery of text messages, whether promotional, notification or alert.
That is why, if you want to know what the advantages and opportunities offered by the SMS API are, we invite you to read this article. We are going to introduce you to the 6 main benefits of the API for text messages and why you should integrate it into your business software.
Allows to automate the business processes of the company
One of the main benefits of the SMS API is the possibility of automating the company's business processes, guaranteeing greater efficiency in communication with customers.
In this sense, as we have mentioned before, the API allows you to automate the sending and receiving of text messages , so that workflows become faster and more productive.
We are going to give you an example so that you understand better. Resorting to the use of the API you will be able to replace the manual execution between two applications. What does it mean? It means that, if the company sends certain types of SMS on a regular basis, with the API it will be able to program the distribution of text messages, automating the service, so that the direct intervention of employees will no longer be necessary.
So, the automation of sending text messages is very important because it prevents communication with customers from being interrupted, better allocating company resources and freeing up staff to carry out other types of tasks.
In addition, the SMS API not only automates the sending of mass text messages, but also can distribute thousands of SMS in a few seconds directly from the platform that you have linked to your business software, saving time and money.
Helps improve security (OTP, 2FA)
Using an API to send mass text messages to your customers allows you to add a layer of security to your communication channel with your customers. In this sense, we have to point out that the API is a secure gateway, so the information you exchange with your database is safe, especially because the API is encrypted to protect the exchange of information as much as possible. .
Likewise, we have to highlight that the API offers the possibility of using filters to guarantee secure communication. The most common filters are:
- Connection through the HTTPS protocols;
- Filters by IP to configure the sending of text messages;
- Access to the control panel to configure 2-step authentication.
In the same way, we cannot not tell you about the fact that the API can send OTP codes to protect computer systems through 2-factor authentication. Its operation is quite simple: the API automatically sends an SMS to the client with a code or password that the user must write during the access phase to a platform such as a bank's website or to make a payment.
That is why many companies decide to resort to the service offered by the SMS API. What they seek is to offer higher levels of security with the unique validation code, minimizing cyber attacks.
Allows you to track your notifications (delivery status)
With the API for text messages, your company or brand will be able to track the notifications sent to customers, that is, constantly control the delivery status. In fact, using the service offered by Afilnet, for each SMS sent, you will receive a delivery certificate indicating the recipient number, the time it was sent and the delivery code.
This is a great advantage because you will be sure that the notification you sent to your client has been received correctly by the recipient.
Allows you to customize (even more) your shipments
Through the SMS API, you will be able to customize the content you want to send to your customers. At this point, it is necessary to highlight that, for an SMS marketing strategy to be successful, the personalization of the text message is the main key.
In fact, it has been shown that going directly and personally with customers increases the chances of participation, conversion and making a sale, so it is extremely necessary to think about how to personalize each SMS as much as possible.
The perfect solution, in this case, is the SMS API . Why? We are going to tell you. It allows you to modify the parameters of text messages, so you can create a custom sender, add emojis and change the recipient, the content of the message and even add links to redirect your target audience to your business website.
We remember at this point that the more personalized the text message is, not only the chances of convincing a potential customer to buy a product or service on offer increase, but also the trust of your audience with respect to the service offered.
In addition, you will be able to create a text message that you will be able to send to a particular recipient or to a group of contacts that you have previously segmented to increase the chances of capturing their interest.
We assure you that using Afilnet's SMS API customization is very simple, given that the platform you are going to use is very intuitive, so you will get the best results from your SMS marketing campaign.
Also, keep in mind that the world is constantly changing, so the successful SMS you created today may not be as effective in a couple of months, so text message customization is key.
That is why the SMS API is advantageous. It offers a high level of adaptability and customization to anticipate changes, thanks to its many features incorporated into the platform.
Allows you to scale your business exponentially
From another point of view, we have to tell you that integrating an SMS API gives you the possibility of scaling the way you communicate with your customers. Indeed, it should be noted that the API allows SMS to be linked, as a communication channel, with existing software platforms to send text messages easily and quickly.
With that being said, you may be wondering why the SMS API allows you to scale your business. The answer is simple: because the API connects your website or business application with an SMS provider to provide a global messaging service that is reliable and secure. Thus, you will have at your fingertips a direct connection with the operators to be able to send text messages to your target audience quickly, cheaply and directly.
Allows you to create analytics on your SMS shipments
Likewise, in order for communication with your customers to be as efficient as possible and for you to be able to make the most important adjustments, it is necessary to have a report of the results obtained by sending the SMS.
This type of analytics can be carried out with the API that is linked to the platform for sending text messages. In fact, through the API you can prepare a detailed report, which highlights the most important metrics such as delivery rate, opening rate, bounce rate , among others.
It should be noted, if you want to start a campaign of mass sending of text messages, it is essential to analyze the KPIs to determine if the pre-established marketing objectives are being met.
Knowing how important the KPIs are, the Afilnet API offers the possibility of obtaining a complete report so that decision-making becomes a simple and effective process to achieve certain goals.
Conclution
As you may have noticed, integrating the SMS API to your website or business application offers incredible benefits that you should not miss. In fact, it is an intuitive and very simple to use service that will help you automate the sending of text messages, guaranteeing better results in your SMS marketing campaigns.
So, with the SMS API, communicating with your target audience will be easy, direct and intuitive, so efficiency, automation and customization become the pillars of this wide-reaching means of communication.