What is bulk SMS?
SMS is a digital messaging channel that connects people and companies quickly and efficiently. As of today, it continues to be the digital channel with the highest open rate ratio (around 96%), so much so that its use of mass SMS campaigns by companies continues to be very current today.
Today, text messages are used by large, small and medium-sized companies to promote their brand, whether in products or services. It is an ideal digital communication medium to carry out marketing campaigns to attract and retain customers.
What do you need to do a massive SMS campaign?
The first thing you need is to have a legal database (with consent to send by each user complying with the GDPR regulations) on which to make shipments.
You will also need a reason to run a Mass SMS campaign, you can run SMS campaigns to promote products or services, to notify your users of an event or circumstance.
What are the benefits of Mass SMS as a channel?
Wide coverage . Today it can be said that the entire population is connected through a mobile phone, allowing it to be contacted by SMS at any time.
Economic and profitable service . Carrying out bulk SMS campaigns is inexpensive compared to other means of communication. But in addition to being economical, SMS marketing is one of the most profitable that exists.
Success rate . The success rate of the SMS is very high with an opening rate of over 96% in relation to the shipments made, of which more than half of the openings are made within a few minutes of receipt.
Automated . One of the great advantages of Bulk SMS over other channels is that it allows the automation of sending quickly and easily, just by indicating the sender, content and the list of recipients.
How can I run successful bulk SMS campaigns?
To carry out a successful SMS campaign, it is important to keep the following tips in mind:
Create SMS with relevant content . Send messages that offer attractive and important content, such as information about upcoming events, discount coupons and exclusive offers, etc. Remember that there is a limitation in the SMS regarding the characters that can be included so it is important to be concise, use short and direct sentences, but avoid abbreviations.
The sender is important . Use the sender to define your brand or company, this will give the user confidence about the origin of their SMS.
Landing pages, links and attached services . Attaching a link to your Bulk SMS campaigns is a good way to boost your campaigns. Thanks to a URL, you can redirect your customers to a landing page where you can make a sales flow, share links to content on your website, attach documents, surveys and any type of service.
Personalize the content . Personalizing the message makes it more attractive to the user, including personal or account-related data is a good way to make the SMS more attractive.